14 years across web development, technical leadership, and end-to-end digital delivery for government, defense, and enterprise in the UAE.
Years of experience across development and delivery
Enterprise and government platforms led end-to-end
Live websites managed under a single ecosystem
AED — largest single project budget managed
UAE Research Map
Took over a stalled project with no governance. Introduced sprint structure, led Arabic content transformation, and integrated AI translation via Falcon API.
EDGE Group Digital Ecosystem
Managed 35+ entity websites under a single governance model. Primary delivery contact for marketing and sales teams through updates, campaigns, and PR content.
UAE Gender Balance Council
Led delivery of a data-driven participation platform with pledge systems, approval workflows, and KPI dashboards for structured national-level reporting.
Structure before strategy.
Clarity before execution.
Before any plan is written, I audit what exists. Decisions made, work done, risks present. No assumptions. An honest picture of where things stand is the foundation of every delivery.
I ask stakeholders what success looks like six months after launch, not just at go-live. That question shapes every decision about scope, priorities, and what to leave out.
Sprint planning, backlog prioritization, clear ownership, defined review criteria. Not process for its own sake. Structure that makes teams faster and stakeholders confident.
I remain the point of accountability through launch and beyond. Handovers are complete, documentation is real, and the platform works after I leave.
I've spent 14 years in the digital industry — starting as a developer, progressing through technical leadership, and arriving at project delivery. That full-stack background is what makes me different from most project managers: I understand the work, not just the plan.
I have delivered platforms for government bodies, defense primes, and enterprise clients across the UAE. Every engagement has reinforced the same principle: clarity and structure are what separate successful projects from stalled ones.
I spent years as a developer before moving into delivery. I can read the codebase, understand technical debt, and have honest conversations with engineering teams. That earns trust that purely commercial PMs cannot build.
I stay accountable through go-live and beyond. Handovers are complete, documentation is real, and the platform works after I leave. This is rarer than it should be.
Delivery fails when business and engineering stop speaking the same language. I bridge that gap consistently, translating goals into technical decisions and technical realities into language stakeholders can act on.
Good delivery is not about tools or methods. It is about clarity, structure, and honest communication at every stage of the work.
The path from
building to leading.
Working across government, defense, and enterprise accounts on high-value digital platform delivery. Stabilized the UAE Research Map, managed the EDGE Group ecosystem across 35+ entity websites, and delivered the UAE Gender Balance Council platform. Projects up to AED 750K.
Led end-to-end delivery of web and application development projects with 100% on-time, on-budget delivery. Achieved 92% client satisfaction with 90% of issues resolved within 48 hours. Introduced Agile frameworks including Scrum and Kanban across the team.
Managed a portfolio of 8+ concurrent digital projects across B2B, Food and Beverage, Hospitality, Healthcare, and Logistics. Maintained strong client relationships through transparent communication and resolved technical issues with offshore teams within a 24-hour window.
Led technical execution across CMS, e-commerce, and web development projects. Delivered platforms on WordPress, Magento, and Shopify. Drove a 30% increase in website traffic and a 25% uplift in product purchases. This is where technical execution became delivery leadership.
Before 2015: Four years as a developer across Drupal, WordPress, and custom web systems. That technical foundation informs every delivery decision I make today.
What I help
organizations deliver.
I work with government, defense, and enterprise organizations that need more than project coordination. Each engagement is focused on a specific outcome, not a list of deliverables.
Digital Platform Delivery
End-to-end deliveryYou have a platform to build, or an existing one that is underperforming. I manage the full delivery lifecycle — from structuring the brief and aligning the team, to shipping a platform that meets your actual business goals, not just the spec.
Project Recovery and Restructuring
Stabilization and forward deliveryYour project has lost direction. Timelines have slipped, scope is unclear, or the team has stopped making visible progress. I step in, assess the situation honestly, and rebuild the structure needed to move things forward.
Technical Delivery Oversight
Bridge between business and engineeringYou have developers and a brief. What you need is someone who understands both the technical work and the business objective, and can keep those two things aligned through the full delivery cycle.
Clarity before any plan is written.
Every engagement starts the same way — an honest audit, not an optimistic plan.
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